“The ultimate IT Girl wardrobe”.
The new “natural savage” collection from designer Jessica Horwell, is the epitome of timeless classics. Whether you rewind, or fast forward 30 decades, this sexy, chic collection of everyday staples is still the ultimate IT Girl wardrobe for any generation.
Jessica has a real talent for creating clothing that makes you feel something. You know when you walk out in Hardware LDN, heads are going to turn, and for all the right reasons. You feel powerful, like you could have walked straight out of your own Matrix. It’s non conformed, it’s not dictated by trends, it's Hardware LDN and you set the trends, the fashion realm bends to your rules. If ever there was such a thing as power dressing this is it.
The AW collection has already gathered huge interest from the likes of Vogue, Elle and ID magazine, after designer Jessica Horwell, wowed with her non-conformist stylings at New York Fashion Week. Not only Is Jessica setting trends in the fashion industry, her breakout makeup looks by New York make up Academy has been raved about as a must have look for 2022.
With a front row full of influential faces from Coi Leray to La La Anthony you know if you are looking for something fierce, you have come to the right show. From the brand's statement hardware accessories to new Orange brights, the show was a clear evolution from the previous SS22 collection, “Off The Chain”.
If you can’t get enough of Hardware LDN’s urban edge then you won’t be disappointed with what’s in-store for AW22. We saw the return of classic silhouettes, in new vibrant colour ways and luxury exotic fabrics. A standout being the Barbie pink snakeskin belted Trench, a coat that would blow any rival (Sindy) out of the water. Sexy, figure forming midi dresses, elevated with daring slits and cut out details, complimented the oversized lambskin bomber and zip embeliished puffer jackets.
The “Natural Savage” collection is another stand out collection from the talented British designer.