In the UK there are less than a handful of luxury department stores every designer aims to debut their collections in. Selfridges is one of the leading department stores in England for bringing the most desirable ready-to-wear clothing to their elite range of customers. It is with great pleasure that we announce the arrival of Hardware LDN SS22 collection “off the chain” to Selfridges London and Selfridges online.
Selfridges has been a British heritage store since it was founded in 1906, so it is no surprise that Jessica Horwell, the talented designer behind the Hardware LDN DNA, felt Selfridges London was the perfect place to showcase her latest, must-have SS22 collection.
“As a predominantly online brand, Hardware LDN appreciates that our customers may still want the option to enjoy the traditional retail experience and this is why we felt a partnership with this flagship store was the next step in the Hardware LDN journey.” Jessica Horwell
The styling of the collection within the Selfridges store and online space, stays true to the Hardware aesthetic and gives a fresh take on how best to style these “off the chain” looks. Pairing Hardware’s most desirable pieces with complimentary accessories to give shoppers an alternative wardrobe, to the classic stylings of Hardware.
You can shop the most iconic statement pieces from the new collection including the Rose Quartz oversized leather jacket, the Chain-detail stretch-woven mini dress and the Chain-embellished fitted leather mini dress. Discover more of the collection online or in-store now at Selfridges.
