The Story

Hardware LDN is about encouraging one another through style. Established in 2012 Hardware LDN has remained loyal to its brand aesthetic and always creating something unique. Designer and Founder, Jessica Horwell, a born and bred London girl, keeps her brand DNA strong through unique fabrics and trims.


“Making girls feel good is all I want to do. Hardware Ldn is about empowering everyone and making them feel part of a lifestyle”


Hardware LDN has elevated itself from a clothing brand to a lifestyle brand. Hardware is not conventional, and neither is Jessica. Through hustle and hard work, a lifestyle encouraging bold expression through fashion came to life. Quickly gaining the attention and support of influential celebrities and maintains a strong audience.


Located between London, NYC and LA. Hardware Ldn reassures high quality environmentally friendly collections. Jessica’s determination to never backing down delivers girls worldwide a bold outlet for fashion. Hardware LDN will continue to venture into sustainable clothing through reworking vintage and up cycled capsule collections.

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